Companies that are able to integrate offline and online activity get to maximize on all the marketing tools already available in the market. This helps them to create an approach that can resonate with its audience. It is worth noting that you may have access to an entire group already waiting for you to reach out to them, but who may not have started looking for your services online. Offline activity, therefore, helps you tap into public participation, especially when it comes to B2B where you may not have had an opportunity to interact with your audience.
The following are modern day offline marketing strategies you can use in your business to assist you to connect the two:. Physical branding makes it easier for clients to remember your company. When you pair this information with the fact that humans have an eight-second attention span, you quickly come to the realization that you have no option but to act as fast as possible.
Businesses are surrounded by all types of physical branding opportunities; from bags of sweets, to name badges, lanyards, and brochures. You need to get creative for your brand to get noticed. Projection mapping can, for instance, help your brand to capture attention.
It is important for you to get your message and logo out there, regardless of whether you already have a physical presence.
Sponsoring worthy causes, networking sessions, and events are also great ways for you to get your business offline. Such sessions make it possible for the business to connect with real human beings in a physical environment. Face-to-face interactions have great potential. Many people find it easier to recall conversations they had in person with others as opposed to those that took place online.
Another important method to track your offline marketing promotions is by creating domains specifically to redirect visitors to custom landing pages of your site. Domain redirects let multiple domains to reach your site. For example, if you have a bike service company in various locations in the state of Tamil Nadu, then you can have domains like Hopebikerepair. All these domains will redirect the user to the custom landing pages of your website for that particular location.
To create a domain redirect, the first step is to purchase that particular domain for your offline marketing promotions. You can purchase domain names that are similar to your existing domain. For example, if you own a clothing company and your website is anusclothing. Another method to track offline marketing promotion activity is to use shortened URLs. You can use different shortened URLs in your offline marketing campaign.
Then you can track each one to find out which URL has made the visitor reach your site. Using shortened URLs does not require you to create custom landing pages to track the visitors to your site from offline marketing sources. You can just use UTM parameters to track the visitors. Shortened URLs is less professional. You will not be able to view your results in analytics unless you create the URL tracking in the domain redirect.
By doing this, when a visitor enters a shortened URL, the analytics will assume that the visitor came directly to the site and therefore, there will not be any information tracked about these direct visitors. If you want to use shortened URLs in your offline marketing promotions and at the same time need to track the visitors in the analytics application, then use the Google Analytics URL builder to enter the shortened URL.
Custom discount codes are another method to track offline marketing promotions online. You could see a lot of such discount codes in magazines or newspapers. You can create an event called Discount and give the property a Discount code. The values of the property can be different discount codes.
Give each ad a unique discount code so that it will be easy for you to track which discount code is used by the visitors at the checkout process. The organization can have an e-commerce application to generate discount codes. The application should be designed only to track the purchase activity of the visitors who use such discount codes.
You can also measure the direct traffic to your site using Google Analytics. This is another method to track offline marketing campaigns. Direct traffic in Google analytics shows the traffic derived from visitors who do not come from other online sources.
This will show you the total amount of direct traffic received by your site. Set your brand apart by choosing a unique design that reflects your brand values and creativity. As with all print designs, weigh what you want against what it costs. There are plenty of cheap, templated business card generators out there. But if you have something special in mind, or you want to have the opportunity to pick and feel a specific type of business card paper, you might want to look for a local designer and print shop.
Another way to get your brand message out to your target market is to give away printed marketing material. Go the extra mile and innovate beyond the standard template. Your business is likely passionate about the knowledge it provides and is probably already sharing valuable information with its customers.
Try turning your blog and helpful information into a brief pamphlet or book. You can even promote it as an ebook. This kind of offline marketing will allow others to see into the helpfulness of your business and will likely draw their attention back to you.
The great thing about publishing a book today is that you can actually self-publish through Kindle and Amazon. Or, just make it available on your website as a free download in exchange for an email address. You could even make physical print versions available as limited-time offers for your most loyal customers or as a direct-to-consumer marketing initiative. A little change can go a long way!
Even something as simple as changing the look of your business will keep you looking fresh, impressive, and relevant. Consistently perfecting your brand will allow for a stronger company voice and ultimately speak out towards the credibility of your business. Consider sleeker packaging for your products.
Incorporate fresh brand colors, logos, and a strong voice. Brand yourself in a way that puts your best foot forward and engages the client. Look at what has worked for your company and re-envision aspects that could be tailored to a more impressive all-around brand. You can even offer free trial periods to prove to your customers just how great your product or service is in order to convince them to further do business with you.
Love the holidays? Send out cards and small gifts to clients and use special occasions and milestones to make your presence known. A well-designed, well-thought-out, personalized greeting or small token can show clients that you care and that they mean something to your brand. Consider working with other brands you relate to who stand for similar values and business model.
You can work together to co-develop products or co-sponsor events, as well as develop exclusive swag! Here at Palo Alto Software, we partner with Intuit Quickbooks to help supplement our LivePlan product and better engage with customers, and help them more accurately work with their financials when it comes to planning and managing their businesses.
We also love getting customized Palo Alto Software apparel from Patagonia , a brand that we support because of its mission, activism, and environmental consciousness.
A great way to get your name out there and be a responsible business overall is to get involved in the community. Now our first thought may be sponsoring a nonprofit, but you can also promote volunteer work amongst your company.
Here at Palo Alto Software , we engage in various forms of community service and encourage our employees to be part of the process every step of the way. Find ways to engage in and help support your community through donations, volunteer work, and joining organizations that also support local people and businesses.
Being engaged in your community will help spread knowledge of your business as well as and above all get you and your employees doing good for your community.
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